As an organisation, we formally adopt the Values Statement declared by the Adventure Travel Trade Association (ATTA). The ATTA is an organisation that nurtures and professionalises the responsible and sustainable development of the adventure travel industry.
In defining the adventure travel sector, the ATTA believes adventure tourism contains three main components for the traveler: 1) physical activity, 2) a connection to nature and the environment and 3) an immersive cultural experience.
As tourism is one of the largest employers on the planet, it has a major impact on peoples economic well-being and the planet’s health. Furthermore, adventure tourism is inextricably dependent on human- and nature-capital; protection and promotion of these resources is key.
As an ATTA member, we are part of a community that supports and engenders these efforts. While we believe that no organisation is perfect in its actions regarding responsibility and sustainability, it is our intent to move towards such goals. Thus, we and the ATTA declare our affirmation and support to the following key issues:
We affirm and agree with the UNWTOs Global Code of Ethics for Tourism
We believe in the protection of children from harmful effects of tourism and we are a signatory of The Code.org
We believe in the universal standards put forth by the Global Sustainable Tourism Council (based on the UNWTO’s Global Code of Ethics for Tourism), and that tourism businesses and destinations should adopt the criteria specifically in these four areas:
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